How Advertisements Work Essay Example | Topics and Well Written Essays - 1000 words - 2

How Advertisements Work - Essay Example They hire experts in human behavior, creative writers and other professionals to work together in order to come up with an advertisement that will surely lure consumers to buy their products. The given paper will prove that advertisements subtly manipulate viewers because they boost consumers’ egos and present revolutionary ideas about being different. Advertisements may seem logical and generic to viewers, who are sitting in front of their television. However, there is much more happening in the consumer’s mind than what is obviously seen. For instance, there are a number of shampoo advertisements that are presented in one show, but the viewer is more inclined to buy a specific brand not through a random choice, but a specific reason. As the ads are shown, they manipulate the viewer’s perception. For instance the ad of Head & Shoulders presents something that the viewer wants such as soft, free-flowing hair that exudes a desirable aroma. Here the interests of consumers are the first thing that is taken into account. According to a scholar name Jack Solomon, American companies do not simply create products but they also â€Å"manufacture status symbols, because American consumers want them†. As mentioned earlier, businessmen hire necessary professionals such as psychologists to study human behaviors, which can be useful for business. Knowing that most people want to be perceived as successful even though they are not, companies get the idea that even if they sell a product at a very expensive price with the help of a well-researched advertisement, they can actually sell it, because of the status symbol that the product reflects. For example, Nike is a popular brand marketing shoes at a high price compared to similar products, which are less known. The price alone will suggest the owner of Nike shoes must be rich, because he is able to buy such pair of shoes.