The Consumer Value from Online Shopping Research Proposal

The Consumer Value from Online Shopping - Research Proposal Example It is evidently clear from the discussion that consumer value basically refers to the satisfaction that the buyers get after purchasing a product. People belong to different localities and different age groups might have different views about the consumer value from online shopping and to prepare a marketing strategy for people of different ages and localities it is crucial to understand the differences in their thinking because an effective and adequate online marketing plan must cover some essential components like market analysis, marketing strategies specifically for internet, Design, and Contents plan for the website and consumer behavior analysis. Along with the spread of internet the trend of shopping online is also rising steadily and in this context, it is very necessary to understand that how much the consumers are getting value for the products that they shop online. The understanding of this issue is crucial because, in the highly competitive marketplace of today, interne t has emerged as an effective marketing tool   but to run the businesses online it is very necessary to have deep insight of the behaviors and psychographics of the online buyers so that marketing strategies could be designed according to the consumer behaviors. Berthon, Pitt, Watson discovered that online consumer is not an easy target for the marketers. and to be successful the marketing plan must possess the value factor as a leading device that should be used in the advertisements, promotional messages, information about the products etc and the value should be expressed in a way that the consumer can notice the value attached with the product. Before designing a marketing plan for online shopping it is again very important that there should be a comprehensive research that unfolds all the issues that how the people belonging to different age groups people view the idea of shopping online, how they are attracted towards products online and how do they view the product value th at they shop online. In this regard, it is also important to understand the thinking style and opinions of the people belonging to different age groups like teen 15-20, 21-29, 30-39, and 40 and above. Hence in this study opinions will be gathered from the people belonging to these different groups so that their behavior could be interpreted in the marketing plan.